Abaya course & Leadership Program

Abaya course & Leadership Program

Complete Abaya Design Package – This all-in-one program blends creative abaya design, fashion business fundamentals, and leadership training. Learn to design your own abaya, build your brand, master budgeting and marketing, and gain exclusive industry exposure through events and personal mentorship with Nerveen Al Jabban.

8.000 AED

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الوصف

Package Structure

Includes 3 main parts:

A) Part 1: Abaya Design

  • Introduction to abayas and their history
  • Types of abayas
  • Color wheel
  • Color theory
  • Mood board creation for abaya design
  • Project 1: mood board preparation and submission
  • Start designing your own abaya
  • Final project: abaya design, submission, and presentation
  • Fabric day: exploring fabric types and learning how to choose the right one

B) Part 2: Business

  • How to start your own abaya design brand
  • Budgeting
  • Pricing
  • Business plan
  • Company system
  • Mall day: understanding the market and how to promote your designs
  • Private consultation: with Nerveen Al Jabban for personalized guidance and expert feedback

C) Fashion Leadership Program

  • Roles in the fashion industry
  • Business planning essentials
  • Organizational systems: goals, audience, consultation & innovation
  • Time management strategies: priorities, review, tracking & checklists
  • Calendar planning: best time to release the collection
  • Leadership & strategic mindset development
  • Strategic planning: vision, mission, goal, SWOT, market research, 5-year plan, branding & development
  • Business planning & company profile
  • Branding, marketing & social media tips
  • Pricing & cost structure
  • Fashion industry positions
  • Fabric selection & tailor collaboration

Learning Outcomes

  1. Develop mood boards and turn them into unique abaya designs
  2. Understand different abaya cuts and styles
  3. Choose the right fabric and material based on season and design
  4. Prepare to launch your own abaya design business
  5. Understand market needs and customer preferences
  6. Brand diversification: expand into new markets
  7. Audience targeting: tailor your brand message to the right people
  8. Sustainability: design with meaning and long-term purpose
  9. Costing: production cost and pricing power
  10. Brand launching: your first business step
  11. Sales & marketing: how to sell smart & market yourself effectively

Skills Covered

  • Identifying different abaya styles and cuts
  • Fabric selection for seasonal and design needs
  • Mood board development
  • Sketching and designing abayas
  • Fashion business planning
  • Budgeting and pricing for abaya design
  • Market research and brand positioning
  • Financial management: pricing and budgeting strategies
  • Market analysis: comprehensive research techniques
  • Business operations: company systems and business plans
  • Product development: fabrics and seasonal understanding
  • Customer relations & marketing strategies
  • Entrepreneurial skills: launching a fashion line

Industry Exposure

  • One-on-one project consultation with Nerveen Al Jabban
  • Behind-the-scenes experience at Dubai Fashion Weeks
  • Opportunity to work backstage with professional designers and stylists
  • Real insight into the fashion industry and event production
  • Build valuable connections in the fashion industry

معلومات إضافية

Type

Live & Online

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