Description
Program Highlights
Day 1 | Building Your Fashion Business:
- Develop a clear and actionable business plan
- Price your products accurately without losses
- Plan your budget effectively
- Define your target audience
- Calculate profits and costs professionally
Day 2 | Planning & Strategic Analysis:
- Hands-on SWOT analysis
- Legal and administrative setup for your brand
- Build a simple and effective operations system
- Budget modeling and resource allocation
- Market and competitor analysis
Day 3 | Creative Direction & Fashion Planning:
- Understand the role of a designer vs. a brand leader
- Draft a practical action plan
- Create a step-by-step execution roadmap
- Structure your collection and launch timeline
- Learn about the seasonal fashion calendar
- Analyze both global and local market trends
Day 4 | Branding & Marketing:
- What is a fashion brand? Understanding the difference between a project and a brand
- Build your brand identity: vision, mission, values, and personality
- Name selection and logo design
- The psychology of colors and fonts in branding
- Craft your brand story to emotionally connect with your audience
- Identify your ideal customer and market positioning
- Customer service essentials in fashion
- Actionable marketing tips
- Social media strategy
- Global case studies of successful fashion brands
Day 5 | Fabric Knowledge & Production Oversight:
- Understand fabric types and applications
- How to choose the right fabric for each design
- Local and global sourcing channels
- Cost evaluation and quality checks
- Effective communication and follow-up with tailors
- Explain your designs professionally to ensure accurate execution
Program Details
Dates: June 23–27, 2025
Time: 6:00 PM – 9:00 PM
Location: NAJ Academy – Dubai
What You’ll Gain
- ✔ Leadership-ready knowledge to launch your own fashion project
- ✔ Guidance in design, production, and manufacturing processes
- ✔ Access to trusted workshops and suppliers under our supervision
- ✔ A solid foundation in both the creative and business aspects of fashion
Ready to lead your brand with confidence?
Join us and shape your future in fashion.
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